PERFET FIELD OPERATION is a full service marketing research provider, which has conducted research throughout India. Our core competency is providing "Best in Class“ customized Marketing Research solutions throughout India. We are independent and professionally managed.
With deep knowledge of market research data and its implications, the team at Perfect field provides outsourcing services of unrivalled quality and technical expertise for market research and data analytics processes.
People are the most important asset at PERFECT FIELD and substantial efforts are made to preserve and develop this human capital.
The company recruits best of breed talent and provides them regular training to keep them updated on the best practices in their functional area.
PERFECT FIELD have one of the best fields set up both qualitative and quantitative for an agency of our size.
We have 4 senior field managers located in towns like Mumbai, Kolkata ,Chennai and New Delhi .
Controlling a team of `10-12field executives and 50-60 field investigators each individual manager.
Our network covers 8 major towns in East, 12 major towns in North,10 major towns in West and 8 major towns in South India – from where we could support field work in more than 150 towns.
Our manager having 12-18 years of experience in market research field operation..
Our senior executive having 6-8 years experience in market research field operation..
Our field investigator having 2-5 years experience in market research field operation..
Perfect field has rich experience in quality processes in every step of the market research Value chain. The company utilizes this expertise to perform quality checks for its clients. The quality check service includes-
Survey Link QC
Interim Data QC
Final Data QC
Scorecard QC
PowerPoint Report QC
Accompaniment 10% in B-2-C and 5% in B-2-B
Physical back check 30% in B-2-C
Telephonic back check 30% in B-2-B
Separate teams for B-2-C and B-2-B
High-end calls managed by senior field personnel
Apart from the professional mentioned PERFECT FIELD have set up elaborate back end operations, which includes fieldwork coordinators statisticians, coders, and tabulators
Fully equipped and centrally located office in Kolkata.
Internet backed research infrastructure that can accommodate major works and have state-of-the-art hardware and software and monitored to deliver high standards of data security.
Central Location Test (CLT)
Focus Groups
In Depth Interviews
In Hall
In Home Visit
Mystery Shopping
Product Test
Product Placement Studies
Dairy Data Collection
Customer satisfaction study
Opinion poll
Exit poll
Feedback Studies
House Hold Studies
Self Completing data collection
Retail store
FMCG
Consumer durable
Prescription
Retail Mapping
The data processing services include -
Data preparation
Data cleaning
Data merging
Data summarization
Open-ended coding
Translation
Tabulation
